Gay, Lesbian, and Bisexual Information on tv: A Quantitative Analysis Across Two Seasons

Infrequent media that are positive of homosexuality could also influence the values of heterosexuals. Cultivation theory (Gerbner, Gross, Morgan, Signorielli, & Shanahan, 2002) implies that watching tv influences audiences’ attitudes and values through a procedure whereby the whole world as portrayed because of the news involves be sensed by people specially high-volume watchers being a reflection that is accurate of. Regular tv viewing is proposed to generate a shared pair of conceptions and objectives about social reality among otherwise viewers that are diverse. According to cultivation concept, some scientists have actually suggested that the possible lack of portrayals of homosexuality on tv might influence the opinions among hefty audiences that homosexuality is irregular or exceptionally rare. In accordance with Gross (1994), tv is just a major impact on the presumptions individuals have about users of minority teams such as for instance gays, lesbians, and bisexuals because numerous people might have small personal knowledge about such people.

Meant for cultivation concept, Gross (1984) discovered that tv viewing was pertaining to more powerful negative attitudes towards gays and lesbians, no matter people’ political philosophy.

Regardless of the overwhelming heterosexuality of main-stream news representations, portrayals of homosexual and lesbian people on tv are becoming notably more widespread since 1997 whenever Ellen became the very first tv program to own a gay leading character. This enhance is seen when you look at the introduction of homosexual figures on numerous programs such as for example Spin City, ER, Dawson’s Creek, and Buffy the Vampire Slayer, in addition to implies that concentrate on homosexual figures in leading functions such as for instance Will and Grace and it’s really All Relative. In addition, cable stations have actually included programs such as for instance Queer as Folk, Six Feet Under, and Oz that depict homosexual characters much more plot that is complex xlovecam.con sufficient reason for more explicit sexual actions.

Even though existence of gay and lesbian figures could have increased recently on both commercial broadcast and cable sites, it’s not clear just exactly just how often television addresses the intimate problems and issues of sexual minorities. As noted early in the day, when homosexual and lesbian figures have actually been incorporated into programs, they will have frequently been portrayed in asexual contexts. Furthermore, almost all of just just what happens to be posted up to now about homosexuality and tv happens to be qualitative (including single-show instance studies), centering on exactly just just how certain programs have actually portrayed homosexual figures. Although many content analyses have actually evaluated the quantity of sexual content shown on tv generally speaking (Cope-Farrar & Kunkel, 2002; Greenberg et that is al; Kunkel et al., 1999, 2003; Kunkel, Cope-Farrar, Biely, Maynard-Farinola, & Donnerstein, 2001; Sapolsky & Tabarlet, 1991; Ward, 1995), none have reported in the prevalence of sexual portrayals and speak about sexual problems pertaining to gays, lesbians, or bisexuals.

This paper is targeted on factors assessing nonheterosexual content that had been included as an element of two bigger content analyses examining intimate content more broadly on US tv.

Information through the 2001-2002 and 2002-2003 television periods are acclimatized to respond to questions in regards to the prevalence and regularity of sexual behavior and talk that is sexual to nonheterosexuals. Especially, the information analyses address two broad research concerns: (1) from what extent are nonheterosexual intimate themes, particularly intimate behavior and speak about sex, present in tv development general and exactly exactly what habits emerge across system genres, community kinds, and prime-time versus nonprime-time programming? (2) When nonheterosexual intimate content occurs, what’s its regularity and just how does it vary across genres, types of community, and prime-time versus nonprime-time development?

System Examples

A 3 composite week sampling plan ended up being utilized to have two big yearly random examples of tv programs of interest that is greatest to adolescents and that were comprehensive of all sections associated with the tv industry. Programs had been taped from 11 channels 6 broadcast that is commercial (ABC, CBS, Fox, NBC, UPN, and WB) and 5 cable sites (BET, Cinemax, HBO, MTV, and Showtime). As the content analyses had been section of a bigger research study on tv visibility and adolescent sexuality, a few systems had been included due to their interest young audiences including UPN, which televises an amazing amount of programs with young African American characters (age.g., The Steve Harvey Show, Moesha, Fresh Prince of Bel Air, One using one); WB, which tailors its development to white youth, with programs such as for example Gilmore Girls, 7th paradise, Sabrina, and Smallville; and MTV, which will show music videos along with other programs (age.g., dating truth programs) watched by many people teens and teenagers.